Bodes General Store
Abiquiu, NEW MEXICO
When approaching graphic design for the legendary mercantile Bodes General Store, we worked to update their logo while keeping its roots in mind. In the Georgia O’Keefe red-rock country of Abiquiu, New Mexico, Bodes was ready to refresh their longstanding branding and logo design this year, after 94 years in business. Inspired by the old Standard Oil roadside signage shape and configuration, we looked to maintain the original vision of the vintage logo from 1919, while giving it a clean update and modern touch.
Staying simple, the new design mimics an old farming label or badge, appropriate for this one-stop shop that sells everything from tractor parts to buffalo meat. The chosen fonts are timeless in nature, and will age well, while the colors are easily interchangeable for seasonal looks and the wide breadth of merchandise on offer should they choose. Our initial package highlights that famous O’Keefe country red found so gorgeously in the landscape.
Other projects include: label designs for Bode’s very own Hot Nuts and Chipotle Pepper Sauce, coffee mugs, hats, t-shirts, restaurant table tent signage, exterior and interior metal signage, menus, bumper stickers and magnets—you name it, it’s at Bode’s!
We hope, like the store, that our new logo design will prove timeless…and be “here a long time.”