Website Design, Infographic Design
High Desert Traffic
Santa Fe, New Mexico
Our parallax WordPress web design for High Desert Traffic combines the contemporary feel of this software company’s branding with dramatic imagery from the Santa Fe area. Utilizing the bright, bold color palette found in their logo and creating unique infographics to accompany the text, we worked to layout High Desert Traffic’s verbiage, target language, and calls to action in an inviting manner. Key components are organized into a series of visually engaging banners on the homepage, giving visitors an immediate overview of the company’s offerings.
The deep purple found in the logo is repeated in small embellishments and graphic touches throughout the site, and photographs of the staff are formatted into circular frames to echo the branding. We built a special map featuring the states in which High Desert Traffic is working with local Departments of Transportation, and created sign-up opportunities for both a public email list and industry group discussion board. With a clean modern layout, the website is fully responsive, expanding to the edge of the browser window on any device, from cinema displays to mobile phones and tablets. The look of our website design was also repurposed into High Desert Traffic’s trade show booth design and collateral in conjunction with the launch of the new site.