Website Design, Logo Design
ANNEKE FAAS IYENGAR YOGA
SAN FRANCISCO, CALIFORNIA
Iyengar Yoga Instructor Anneke Faas’s branding, WordPress website design, and marketing materials embody an energizing and grounded practice, with soothing tones of calming blue and a bold navy icon.
We wanted Anneke’s graphic design solutions to feel mature and crisp, and expand her appeal to corporate clients as well as her individual student base. We created a hand-drawn mandala image set behind a graphic monotone of Anneke in a strong pose for her mark. Designing a full branding package using complementary shades, we incorporated this special shape to bring a mood of expertise and elegance to each of the pieces. Business cards were printed on heavy matte stock, and a matching monthly e-newsletter campaign template was built to coordinate.
We created and programmed Anneke’s WordPress website design with the same branding and color palette as her marketing materials. In both instances, the gradient of the color palette adds depth to the pages, while the focus remains on presenting a simple, beautiful design. The image of Anneke in her asana creates immediate visual recognition of what this business is about, with a soft and subtle hand, and the site is fully responsive for great results across desktop, tablet, and mobile devices.
Such a fun project, and an equally fun client to work with!