Graphic Design, Logo Design, Branding
Counter Culture Cafe
Santa Fe, New Mexico
Counter Culture Cafe, located at 930 Baca Street in Santa Fe, engaged Think to refine their branding for signage, advertising, business card design, and t-shirts. To create a clean, contemporary presentation of the logo design for the cafe’s signage, we selected a bold classic font and paired it with an industrial monotone color palette and simple graphic styling.
We carried the same theme for the logo into the business card design and advertising campaign, and added a grid of cheerful photographs of the restaurant’s fresh, flavorful cafe fare and laid-back ambience. For the t-shirt, we distressed the logo for a vintage effect, and brought back the industrial gray tones seen in the signage and advertising for our printing and fabric choices. Be sure to stop by Counter Culture for everything from homemade cinnamon rolls to delicious sandwiches, salads, and wine.