Mt. Adams Fruit
White Salmon, Washington
Mt. Adams Fruit was ready to revamp their logo design and we were very excited to be a part of the rebranding efforts! The goal of this time-honored fruit packing company which works with farmers and orchards throughout the Pacific Northwest was to create a bold, contemporary design that brings appeal on items from apple crates to customer merchandise. In honor of moving into their new building this year, they were also seeking impactful signage.
In the design of the logo mark, we worked with iterations of the M and A found in the company name to play off their landmark mountain location, in line weights and typefaces that impart the strength and reliability of Mt. Adams’ many years in the business. The color palette of black and white lets the bountiful produce become art in itself, surrounding the graphic presentation.