Think All Day // Santa Fe Web Design + Graphic Design

Think All Day is a boutique website design and graphic design studio based in sunny little Santa Fe, New Mexico. We specialize in work for the fine and performing arts, food and beverage, and high-end retail.

  • Graphic Design
  • Website Design
  • About
  • Contact

CDS Distributing, Inc.

April 1, 2016 By Thinkers

PREVIOUS PROJECT
NEXT PROJECT

Web Design Logo Design WordPress CDS Distributing

Website Design, Graphic Design
CDS Distributing, Inc.
San Francisco, CA + Tieton, WA

This website design and branding project updated the existing brand of CDS Distributing, Inc., a lovely family-owned fruit distributor in its fourth decade based in San Francisco. We were delighted to work with their apples, pears, cherries, plums, and nectarines as the inspiration for our graphic design work, and including their images of fields being planted in spring.

Our logo design work refined the typography, art, silhouette, and color palette while still honoring the essence of the legacy CDS brand. In our new scheme pairing navy and royal blue, we added a modern banner to include the year of founding (1977!), and curved the flagship city above the artwork to tie in the company’s history. The shape of the layout is a subtle reference to distributor stamps on vintage shipping crates. The new logo appears on business cards, stationery, and envelopes all printed on thick bright white stippled paper.  

We created hand-drawn fruits to use as a background for the logo, as well as a graphic embellishment for our website design. The new website mirrors our logo’s color palette with the crisp feel of blues and white, in contrast to the reds, oranges, and greens of CDS’s photography of their growers’ orchards. A parallax format offers the most important information and striking imagery directly on the homepage; information about the people, products, and varietals’ seasons are organized into clean, simple layouts—fully responsive for mobile phones and tablets. We programmed our custom design on the WordPress CMS developer platform, and trained CDS staff to perform updates quickly and efficiently in-house. It was beautiful to be able to visit the apple and cherry orchards firsthand!

Visit CDS Distributing, Inc.

 

Graphic Design Web Design CDS-stationery-vector

Website Design - CDS - Custom WordPress - San Francisco - Think All Day

Graphic Design - CDS - Logo Design - San Francisco - Think All Day

 

PREVIOUS PROJECT
NEXT PROJECT

Filed Under: Graphic Design, Website Design

Contact Us

We'd love to hear from you.
South Capitol ∙ Santa Fe, NM
hello@thinkallday.com

Social butterflies

Pricing

What We Do

We do a lot. (It’s true!) Let’s work together to create custom branding, logo design, print material, website design + development, or whatever else is up your sleeve.

Copyright © 2023 Think All Day LLC

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT