Website Design, Graphic Design
SANTA FE, NEW MEXICO
We were delighted to create a wonderful graphic design and web design package for Passementrie, including: branding and identity system, logo design, stationery, business cards, custom website design, ad design, and signage. The shop is a beautiful textile boutique in the historic La Fonda Hotel building downtown Santa Fe, filled with a rich array of Indian and Thai silks, vibrant handprinted garments, ephemeral scarves, and vintage saris.
Our e-commerce website design offers a seamless experience of craftsmanship and brand consistency, and allows staff to quickly and easily update merchandise in-house; the CMS site is custom-built on the Shopify editing platform, offering powerful inventory management, and is fully responsive across phones and tablets.
Inspired by the artisan woodblock printing prevalent in Passementrie’s offerings, we hand-stamped our complementing letterhead, envelopes, gift certificates, and notecards. The logo itself references the swirling, floral patterns seen throughout Passementrie’s elegant Southeast Asian fabrics. Our business card design presents an array of eye-catching jewel tones set to change seasonally—coordinating with the collections, with debossing of the logo and hand-painted edges for a fine finish. Signage is hand carved wood, again bringing texture and presence to the new logo design for the storefront. Lustrous gold detail ties the package together: metallic ink on the hand-stamped stationery, pressed gold foil on the business cards, and real gold leaf hand-painted on the signage.
We have also completed custom shopping bags and shipping stickers in kraft paper and jaffa orange, with gold foil and embossing, as well as hangtags and woven labels for garments. Be sure to stop by La Fonda on the Plaza to see the selections in person.