Our website design captures Adeline Yoga’s feel as a neighborhood Iyengar studio newly remodeled with a beautiful, airy touch. The site combines fresh white space with vibrant graphic embellishments to reflect both the energy and the peace of the physical space. Graphic design inspirations include the flair of northern California and the richness of India, with a color palette of orange, plum, raspberry, and lime. Making the gorgeous in-studio photography a highlight, as well as creating easy-to-use navigation, were important considerations as we built our layouts. This custom WordPress design also integrates with the MindBody online class management system, allowing the Adeline team to easily and quickly update their own schedules, teacher information, workshops and events, and blog. The site is fully responsive for mobile phone, tablets, laptops, and large cinema displays and looks great at any size, with a focus on call-to-action widgets connected to targeted sales options.
Adeline’s classes are known for a high level of personalized attention and a welcoming vibe; our web design aims to greet their students in a way that’s just as friendly, personable, and professional as the wonderful instructors and staff members. A rotating scroll of client testimonials, Instagram photos, and Facebook updates populate the sidebar, along with buttons offering current special prices. Our custom yogi-inspired graphics using Iyengar illustrations decorate each class description, giving customers a visual idea of what kinds of poses to expect in the studio. Bay Area friends, please drop in to try a very special class, or attend the annual open house held each fall—Adeline is involved in community events, teacher training, and food and nutrition in Berkeley, so there is something for everyone to love! We are grateful to have been a part of crafting the new online presence for such a lovely group of people.