Website Design
Stone Forest
Santa Fe, New Mexico
We love the story behind Stone Forest—and were thrilled to work together on their custom e-commerce website design. The company carves monumental soaking tubs, basins, and fountains from single blocks of stone. Their award-winning designs are crafted for kitchens and gardens, in materials ranging from granite and marble to travertine and onyx. The founder’s relationship with stone and water began as a climbing and river guide, thinking about how he could bring the wilderness into people’s homes.
The monochromatic, grid-based concept of our new website design harkens back to the elegance of the company’s branding and timeless aesthetic of existing print catalogs by Michael Motley. Working closely with the Stone Forest team, we featured imagery of the natural materials so integral to their work, as well as beautifully showcasing finished projects with a subtle interactive shift from black and white to color.
Our logic behind the website’s new e-commerce system delved into creating the best user experience for a client’s search and ordering process for finishes, materials, shape, and style of garden products for online purchase, as well as building an exclusive wholesale login and public look-book for shopping kitchen and bath items available through dealers. We built our custom design on the Shopify CMS inventory management platform, and provided in-person training and instructions for Stone Forest to manage all of their orders and updates easily in-house.
Our web design showcases a clean, crisp format for ongoing blog posts, portfolio masonry grids of installed custom projects, a 360 tour of the garden gallery, and videos of the fountains in action—with the sound of running water bringing the site to life. We also managed the inventory transfer process of over 700 products, including manually flagging variants for search filters, linking spec sheets, uploading photographs, attaching finish swatches, and transferring press archives. A custom freight solution for shipping these heavy-duty masterpieces (some weighing in at 5,000 pounds and shipping worldwide!) was needed; we worked with awesome backend developer Kris Hardy to create the quote system.
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