Keshi: The Zuni Connection
Santa Fe, New Mexico
Keshi (kay-SHE) is the traditional greeting of the Zuni Pueblo people in beautiful western New Mexico. Think All Day is so proud to have worked with bringing a new e-commerce platform and website design to life for this amazing organization. Established in 1981 as a co-op for Zuni arts and crafts, Keshi cultivates relationships with individual carvers, jewelers, and potters. Hosting one of the largest selections of authentic Zuni fetishes in the world, hundreds of handmade animals in a wide variety of natural stone are featured in an ever-changing gallery on the new site.
Our website design concept was to maximize Keshi’s intimate connection to the Zuni Pueblo, telling the story visually and personally with photographs of the artists’ workshops, hands, and natural surroundings taking the forefront. Presenting the offerings in a simple, impactful format was of the utmost importance as we created our solution—allowing visitors to admire the detail of each carving and sculpture. We integrated social media sharing on each offering’s page, and hand-transferred and flagged over 1,000 pieces of one-of-a-kind work, to allow searches by artist, animal, and material. We designed a lightbox solution to link each animal name to its medicine (traits and abilities), and created feeds of each category to populate the homepage dynamically. We programmed our custom web design for Keshi on the Shopify CMS inventory management platform, and provided in-person training for them to manage orders and updates in-house. Devising a custom email system for new items based on each customer’s favorites was a unique request, and we worked with developer Kris Hardy to build the message alerts.
Yes, full disclosure, we are (very!) regular customers, choosing fetishes to mark weddings, births, and other milestones in the lives of our friends and families—and tokens to stand by us during our workday and bring their energy to our creative process. Elah-kwa (thank you in Zuni) to the lovely team at Keshi for this collaboration!